Affiliate Leads

Two Affiliate Integration Paths

1. API-based (server-to-server)

Affiliates POST JSON leads to:

POST https://leads.businessdebtinsider.com/api/affiliate-leads/submit

Header: X-API-Key: affk_...

2. Landing page (send traffic to us)

Affiliates send traffic to any LP with URL params:

https://leads.businessdebtinsider.com/lp/rich-mca-debt-relief?aff=AFFILIATE_ID&click_id=XYZ&sub1=...&sub2=...&sub3=...

Visitor fills our form → lead is tagged with their affiliate_id + subs.

Both paths show leads in this table and in the affiliate's portal at /affiliate/.

Show example payload 
curl -X POST https://leads.businessdebtinsider.com/api/affiliate-leads/submit \
  -H "Content-Type: application/json" \
  -H "X-API-Key: affk_..." \
  -d '{
    "first_name": "John",
    "last_name": "Doe",
    "email": "[email protected]",
    "phone": "5551234567",
    "company_name": "Acme LLC",
    "debt_amount": "50000",
    "has_mca": "Yes",
    "state": "FL",
    "sub_id": "mca-list-a",
    "click_id": "abc123"
  }'

Zapier Webhook

Every affiliate lead is forwarded to this URL. Leave blank to disable.

Affiliates

Each affiliate has an API key (for sending us leads), an optional postback URL (for receiving conversions), and an optional login PIN (for access to their portal at /affiliate/). Postback URL supports {clickid}, {sub1}, {sub2}, {sub3}, {payout}, {event}.

Label Affiliate ID API Key Postback URL Portal PIN Status Last Used Actions

Leads

Created Affiliate Source Name Email Phone Debt Click ID Sub1 Sub2 Sub3 Actions