Conversions & Postbacks
Postback URL for Salesforce
Use this URL in Salesforce to send conversion events back to your CMS.
Postback URL:
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Salesforce Setup:
- In Salesforce, create a workflow rule or Process Builder flow
- When a lead status changes, make an HTTP POST to the postback URL
- Include:
eli_clickid={Lead.Eli_Click_ID__c}&event={status}&debt_amount={debt}&revenue={revenue}&value={amount}
Accepted Salesforce Fields:
These fields can be sent with each postback to update lead tracking data:
transfer_status
Lead transfer status
five9_dispo
Five9 disposition
stage
Pipeline stage
contract_sign_date
Contract signing date
total_debt_sign
Total debt at signing
Example: ...&transfer_status=Transferred&five9_dispo=Sale&stage=Closed Won&contract_sign_date=2025-01-15&total_debt_sign=50000
Event Configuration
Map Salesforce events to Google Ads conversion actions. When a postback with a matching event name is received, it will be sent to Google Ads.
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