Cross-Platform Scorecard

Platform Spend Leads CPL Revenue ROI Conv Rate

Funnel Analysis

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Cost Efficiency — Campaign Bubble Chart

X = CPL, Y = Lead-to-Conversion Rate, Bubble Size = Spend. Bottom-right = best (low CPL + high conv).

Campaign Performance

Campaign Platform Visitors Leads V→L % Spend CPL Revenue ROI Calls Avg Score Transfer %

Landing Page Performance

Page Platform Visitors Leads Conv % Avg Debt MCA % Calls Transfer % Spend Revenue ROI

Call Quality Analysis

Lead Activity Heatmap

Lead volume by day-of-week and hour. Darker = more leads.