Google Ads


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How often your ad appeared out of all eligible searches. Higher = more visibility vs competitors.

How often your ad appeared above the organic results. Competitors with higher bids/QS take the rest.

How often your ad was the very first ad (#1 position). The most competitive and valuable spot.

Your Impressions Competitors (Lost to Rank) Lost to Budget Other / Unknown

Campaign	Impressions	Search IS	Lost to Budget	Lost to Rank	Top IS	Abs Top IS

Keyword	Ad Group	QS	Ad Relevance	Landing Page	Expected CTR	Hist QS	Hist Ad Rel	Hist LP	Hist eCTR	Impr	Clicks	Cost

Search Term	Status	Impressions	Clicks	CTR	CPC	Cost	Conv